Great, comfy rug. Good quality and looks so nice.

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Introducing our luxurious Dark Red Cherry baby play mat, a bold statement for any home. Crafted with our exclusive High Elastic PuffySponge™ technology, it offers unparalleled comfort and durability. The Dark Red Cherry Snug Rug features a plush 30mm thickness and a luxurious Super Soft Short Velvet top layer, ensuring a lavish feel with every step.
The dark red cherry colour of this rug is rich and bold, with hints of deep burgundy, adding warmth and elegance to any room. Its bold and vibrant shade makes it a versatile choice that complements a variety of decor styles, from modern to classic, creating a sophisticated ambience.
Importantly, this rug is also practical and easy to maintain. Uniquely waterproof, it combines the functionalities of a playmat with the warmth and comfort of a rug. Its waterproof membrane makes it perfect for homes with young children or pets. Any liquid spills can be simply wiped away, thanks to the protective capsule created by the membrane. Children can play for hours, and families can spend long periods together, enjoying the cosy comfort.
Choose from our diverse range of 15 sizes and shapes to find the perfect fit for your living space. Crafted with high-quality materials and expert craftsmanship, our Dark Red Cherry baby play mat is certain to become a beloved centrepiece in your home for years to come. For detailed care instructions, please refer to our Care Guide.
For more information on Snug Rugs, visit our FAQs on the front page.

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Overall rating: 4.9 / 5 from 131 reviews.
Great, comfy rug. Good quality and looks so nice.
Shannon S. 5/5 Verified
I highly recommend getting a snug rug. It's simple to maintain, adds a lovely touch to your space, and feels incredibly soft underfoot! Having two children at home, we often sit on our rug to build Lego or enjoy board games, and it’s so nice not to worry about any discomfort while we play.
Toni J. 5/5 Verified
We love the snug rug! It’s been great so far - my 10 month old is getting close to crawling so it’s been great having a safe comfy space for her to practice and my knees have appreciated it when playing with her on the floor. My 5 year old’s new favourite thing is to have a dinner picnic on the new rug (safety blanket not needed for comfort - I just don’t want any dinner on the rug!). Customer service was brilliant too.
Catherine H. 5/5 Verified
Very soft rug, quick easy delivery
Hannah C. 4/5 Verified
Oh my goodness me, how excited I was when these amazing rugs arrived! (One for our lounge floor and one for our conservatory playroom) :-D They are everything I hoped they would be and more! I would describe these rugs as life changing! We literally spent the whole of of the first weekend on the lounge floor as a family and every day since we have all spent a lot of time playing and laying on them, both with my family and the children I look after, as I am a childminder, they are brilliant! :-D... ...We have played board games, rolled around (my 3 year old and I sausage rolling all over it for fun and my 8 month old, just loving the freedom and safety to roll and move around the floor at her leisure, without us having to worry about her hurting herself on the hard cold floor or face plant anymore, where she is learning to try and crawl), we have looked at our foot and handprints left imprinted, drew shapes and wrote messages to each other on them and snuggled up on the rugs, as if they are beds! (They are so easy to wipe clean as well and to get rid of any spillages, with little ones). They honestly are the best things I have ever bought for my family and will genuinely change the way we live and are together as a family, especilally on cold, wet, rainy days at home. They are the BEST! No more cold, hard, uncomfortable floors, only lovely spongey, comfy, warm and cosy rugs to enjoy living on. We have genuinely spent more time sitting on these as a family than our sofas since they arrived. Here’s to living life on rugs from here on in (in particular Snug Rugs)! Thankyou so so so much Snug Rug, we will be forever grateful to you for these amazing Rugs, they are just wonderful! :-)
Jenny R. 5/5 Verified
“We’re obsessed with our Snug Rug - I don’t know how we lived without it! It looks gorgeous, feels luxurious, and has become the perfect play zone for our twins (and I’m sure our new baby will love it just as much). The boys play for ages on it, and it’s really comfy for us too. Hands down our best purchase of 2025. Plus, Kara’s customer service was absolutely amazing!”
N D. 5/5 Verified
Kids and daddies love rolling around on it.
Sam D. 4/5 Verified
Great customer communication throughout pre-order wait and shipping time. Rug is beautiful quality and just what we hoped for.
Gemma A. 5/5 Verified
We are loving the play mat, it's so soft I don't mind kneeling with my baby on the floor. It's perfect now she is learning to roll and it is so easy to wipe clean.
Cecilia C. 5/5 Verified
This is the perfect rug for us. We wanted something soft and comfy for the kids to play on, but also easy to clean and waterproof, as it is in our dining room. We all love it in our family, adults as well as the children!
Hannah S. 5/5 Verified
An exceptional rug that are kids (and pooch!) love already. Both product and customer service have been brilliant. I cannot recommend this fabulous company highly enough.
Ben E. 5/5 Verified
I have never seen so many visitors sit on the floor! Our children are growing up but still like to throw themselves around so we wanted something that meant the room felt warmer (after I got the wooden effect flooring I wanted!), and was comfortable and safe for them to play on. This mat was the perfect choice! The colour is lovely, the feel soft and it is a really good quality. Practical but lovely to look at, thank you!
Sam M. 5/5 Verified
Extremely happy with our purchase! Our baby started crawling/sitting up and we desperately searched for a thick rug that was also be durable and looked nice. The snug rug fits perfectly and is loved by all our family ( Even the grandparents have laid on the rug and said they could easily fall asleep) The first day we had the rug we dropped calpol on it, would you believe! But thank fully it wiped straight of with some warm water. Truth is I did look at some rugs that are similiar but cheaper, this was not a purchase I felt going cheaper would be better as I really needed it to do a job for our kids, having the rug for nearly a month now I think the price is really reasonable and worth every penny. Thank you! X
Samantha R. 5/5 Verified
We love our snug rug so much, it’s been a great investment! Kara was so helpful and patient with my questions before we purchased one for our sitting room, and helped me to choose the perfect colour and size for our space. I wish we’d bought one when our eldest was a baby as it’s really elevated our time together — we sit and play on the floor lots and now I can manage longer without getting uncomfortable. Baby and toddler have both fallen asleep multiple times lying on it!! And it’s created a safer space for the inevitable falls as our baby has been learning to crawl, stand and walk. Absolutely love it and sing Snug Rug Company’s praises to all our guests (as they always comment on how soft the rug is). Can’t wait to get more for other rooms ☺️
Naomi K. 5/5 Verified
Soooo soft
Rebecca B. 5/5 Verified
Such great quality and kids love it 🥰
Rebecca B. 5/5 Verified
Our snug rug is beautiful and has completed our room! Our children love playing on the floor now they have a comfy space to sit. Thank you snug rug- we would highly recommend to others!
Holly C. 5/5 Verified
Honestly, the best thing I have purchased for my family. Our children use the conservatory as a playroom and as it can get cold in there we need to make it as cosy as possible. This rug is absolutely perfect, so soft under our feet. This picture is when we first opened it up so has expanded more since then and it’s just perfect. The kids have never played on the floor so much! Thank you so much Snug Rug!
Amy H. 5/5 Verified
Delighted with these rugs. We have purchased two for use on hard floors. Very soft and cosy, brilliant for playtime.
Jennifer C. 5/5 Verified
We feel the snug rug has really transformed our room.. so glad we found the authentic version since it’s beautifully soft and has created a lovely cosy space for the kids to read & play!
Thushara M. 5/5 Verified
We’re obsessed with our new rug! It’s unbelievably soft and has really transformed our space. I took this photo as soon as I unboxed it, and it only got better over the next few days as it fluffed up! Highly recommend :)
Cheriece C. 5/5 Verified
So soft and comfy. My daughter is absolutely in heaven when she plays on it.
Lacy V. 5/5 Verified
Absolutely love our rug. The quality is fantastic and it’s such a lovely material. It cleans well and easy to hoover. There is such a variety of sizes and colours that you can pick exactly what you want. As some are made to order it meant we had to wait a little longer but the company were brilliant at responding to messages and keeping us updated.
Naomi C. 5/5 Verified
My daughter absolutely loves this rug, and so do I! Amazing quality. So much softer than I imagined it would be. So easy to clean and I feel silly for not getting it sooner. If you have kids, this is a MUST!😄 Came in 3 weeks exactly after ordering. The chocolate colour is beautiful and all in all I highly rate it!
Maddison H. 5/5 Verified
Love the combo of these 2 rugs that I bought for my child’s nursery!
Charlotte E. 5/5 Verified
Kara was so helpful from the offset, responding to my request for fabric samples and my endless questions about colour schemes! She even looked at pictures of our playroom and gave her opinion on what would work! So glad I made the leap and went for the bold colour! Customer service was 11/10!!
Harriet H. 5/5 Verified
Fantastic purchase. My son with sensory needs absolutely adores it and is helping to meet his needs. Soft and bouncy almost straight away. Comfortable to sit and lie on which is good for mummy, daddy and big brother when playing on the floor.
Lindsey M. 5/5 Verified
This is my second snug rug as we all loved the first so much! Perfect for my little man to roll around and explore on without worrying about any tumbles! And comfy enough for us both to nap on!! X
Sofi G. 5/5 Verified
Absolutely gorgeous rug. So thick and comfy. Feet sink into it. My Daughter is Autistic and loves rolling around on it, laying on it to play and read. Great for sensory input. Great buy
Kerry H. 5/5 Verified
Our Snug Rugs have transformed how we use our home- the kids love playing, lying down, reading books and wrestling on the rugs- I wish we had done this years ago and know that they are going to be loved forever. Thank you Snug Rug ♥️
Lucy D. 5/5 Verified
Absolutely love our rug, my son has sensory processing disorder and autism, this rug allows him to have a safe space to play on while giving him sensory input back through his feet he loves laying on the floor, he now he has a very comfy rug to lay on
Becky G. 5/5 Verified
I absolutely love this rug, as does my beautiful beagle. He lays on it all day and night, chew his toys to bits and I can just hoover it in a second and it looks as good as new. My grandchildren roll about on it when they come to visit, everyone loves it. Great value, fast delivery, great company
Fiona M. 5/5 Verified
Cannot say how much we love this play mat! Perfect size for out living room, allows our little girl to happily crawl around and practise her standing without needing to worry half as much when she inevitably falls back down! Looks amazing, is nice and thick and so easy to clean etc.
Nicola S. 5/5 Verified
The most stunning, soft, multipurpose rug, the rug has been an amazing buy for my autistic son - he absolutely loves lying and playing on the rug. I would highly recommend!!!
Sasha N. 5/5 Verified
Would’ve preferred to take a picture just after hoovering, but you can still see how soft it is. Feet sink in and it’s perfect for little ones, colour is also just as expected. Had some q’s for Kara before purchasing and she answered them promptly with additional advice, thank you.
Clare T. 5/5 Verified
The best play mat ever! SnugRug has completely changed the way our kids sit and play now. It’s comfortable, soft, snugly and the best purchase for a household with children that play on the floor.
Emma S. 5/5 Verified
Took the plunge with the Black Friday offer having had my eye on one for a while - and I should have bought sooner! It’s created such a lovely and comfortable space for story time and playing. I’m already eyeing up another for the living room….!
Danielle W. 5/5 Verified
Bought it as our baby bum slams everywhere she goes. She loves it and so do we. Very puffy and soft. It’s the most complemented thing we own in our house now.
Adam M. 5/5 Verified
Our best purchase this year! We have spent so much more time in the bedroom because of how cosy the snug rug makes it feel. It’s so comfy and lovely, cannot say enough good things about it!
Abbie-lee H. 5/5 Verified
Absolute game changer for a movement rich lifestyle! We spend a lot of time on the floor; it’s where we sit for work, to eat and to play. The Snug Rugs have made this so much easier, not needing to supplement our old rugs with mats and cushions (especially for guests). No one steps on one of our snug rugs without commenting how comfortable they are (and the dog would too if he could talk - he’s made himself very at home). We teach baby yoga and baby massage in our home, the snug rugs are the perfect level of comfort for both parents and babies, again everyone comments how brilliant they feel! The fact that they are non-toxic is really important to us both personally and as we serve our clients. We also use the Snug Rugs for our daily natural movement and mobility practices, with no need for getting out a separate yoga mat etc. Sometimes, having a midday lie down or snuggle is also well facilitated! We’ve already spilled a full pot of green tea and a whole mug of coffee on the snug rugs and they’ve come off with ease and no one would know (apart from me just telling you 😉). Amazingly, they stay put where you want them but then also move very easily when you gently lift them. I feel like the Snug Rug Company have thought of everything when designing the Snug Rugs. In both my wife’s and my line of work we’re working with parents day-in-day-out; part of what we do is help them create the best environment for abundant family health and wellness. We now will be recommending Snug Rugs to everyone as part of a movement rich, toxin free and playful yet comfortable and inviting home!
Jake M. 5/5 Verified