The Snug Rug Company works directly with Momomi Japan to bring these fabulous products to the UK market. We are proud that Momomi works closely with female artisans throughout the production process of the soft touch rug collection. 

Working closely with local communities ensures that each piece is ethically produced, providing sustainable income for the female artisans and empowering them to further develop and promote their skills.

When you purchase one of our Soft Touch Rugs, you can be confident that you are not only getting a high-quality product but also supporting sustainable and ethical production practices.